The Latest in Optical Technology

Life Happens AT Every Focal Length, and as we age, our vision shouldn’t get in the way of how we live, work, or play. We offer premium products and the latest optical technology with individually tailored lens solutions for your specific needs. 

Once you have found that unique optical or sunglass frame that fits your look and your personality, then we can help you find the lenses that are tailored to you.

Progressive Lenses

Sharp vision at any distance.  We offer digital lenses to provide you with wide visual fields and a seamless transition between near, intermediate, and far.

Computer Specific Lenses

Computer screens are usually positioned 20-26 inches from our eyes; this is considered our intermediate zone.  Computer lenses put the optimum lens power for viewing the computer screen right where you need it with a clear, wide field of view without the need for excessive focusing or unhealthy posture that results in a sore neck and shoulders.

Digital Eye Strain Lenses

Computers, tablets, and smartphones are part of our everyday life.

All of this screen time can cause digital eye strain. These lenses filter harmful blue light, helping to keep your eyes protected and comfortable. Whether you have a prescription or not, you can benefit from this lens. Our students have said that this has been a wonderful option for them.

Transition Lenses

These lenses adapt to changing light conditions.  From clear lenses, indoors to dark outdoors and everything in between.

Polarized Prescription Lenses

We wear sunscreen to protect our skin; we should also consider an SPF for our eyes. Polarized lenses with UV protection. Many colors, tints, and mirror coatings are available.  Look great and see clearly while being protected.

Anti-Reflective Lens Coatings

Non-glare lenses improve your vision, reduces eye strain, and makes your eyeglasses more attractive.  With reflections gone, more light passes through your lenses to optimize visual acuity (especially at night), and your lenses look nearly invisible. This coating helps resist lens scratching. Our AR coatings are guaranteed for two years.


Hours vary by store, please call ahead.


325 East Lake Street



415 Bridge Street


Traverse City

137 East Front Street



222 Butler Street