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Eyewear fashion, news, updates, and more!
Our Blog
From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog.
The Sunglass Shoppe’s 2026 Holiday Gift Guide
The holiday shopping season is here, and finding the perfect gift doesn’t have to be complicated. Sometimes, the best gifts are the ones that combine great style, everyday function, and a little something unexpected.
Fall Eyewear Trends: Frames We’re Loving This Season
Fall has a way of making us want to change things up. The sweaters come out, boots make their way back into the rotation, colors get a little richer, and suddenly that summer wardrobe feels ready for a refresh. So, why not your eyewear too?
Brand Highlight: RES/REI Prescription Eyewear
Designed and crafted in Italy, RES/REI eyewear has a distinct personality that sets it apart from traditional prescription frames. The collection combines color, creative shapes, thoughtful details, and Italian craftsmanship to create eyewear that feels artistic without becoming difficult to wear.
Top Picks for Back-to-School Prescription Frames
Back-to-school season is about more than fresh notebooks, new backpacks, and sharpened pencils. It is also the perfect time to make sure your vision is ready for the year ahead. Whether you’re shopping for a student heading into high school, a college freshman moving into the dorms, or even treating yourself before getting back into a busy work routine, a great pair of prescription glasses can make all the difference.
Why Your Next Favorite Accessory Should Be Your Eyewear
When most people think about accessories, handbags, jewelry, watches, and shoes usually come to mind. While those pieces certainly complete an outfit, there is one accessory that often has the biggest impact yet receives the least attention: your eyewear.
The Perfect Sunglasses for Every Summer Event
Summer calendars fill up fast. Between weddings, concerts, festivals, vacations, and holiday celebrations, there is no shortage of reasons to get outside and enjoy the season. While outfits often get most of the attention, the right eyewear can make just as much of an impact.
Brand Highlight: Entourage of 7 Eyewear
When it comes to eyewear that feels refined without trying hard, Entourage of 7 stands in a category of its own. Designed in Los Angeles and inspired by classic influences, this collection is known for its clean lines, thoughtful details, and understated luxury.
Top Eyewear Trends for Spring and Summer 2026
Spring and summer 2026 are bringing a wave of personality to eyewear. This season is less about playing it safe and more about expressing your style in a way that feels fun, confident, and unique to you. From bold colors to oversized silhouettes and retro-inspired shapes, there is something for everyone this year.
Brand Highlight: LA Eyeworks
When it comes to eyewear that blends creativity, individuality, and standout design, few brands do it quite like LA Eyeworks. Known for bold shapes, playful color combinations, and artistic expression, this iconic brand has been redefining eyewear for decades.
Location’s
Hours vary by store, please call ahead.
Petoskey
305 East Lake Street
231.348.4730
Traverse City
137 East Front Street
231.946.4730
Saugatuck
222 Butler Street
269.336.4730