The Latest from Our Blog

Eyewear fashion, news, updates, and more!

Our Blog

From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog. 

Smart Tips & Smarter Eyewear: Back-To-School Eyewear Shopping

Smart Tips & Smarter Eyewear: Back-To-School Eyewear Shopping

As summer winds down and the scent of fresh pencils fills the air, it’s time to start planning for the new school year. While you’re checking off backpacks and binders, don’t forget one of the most important school essentials, eyewear. Whether for a high school student, a college-bound teen, or an adult heading back to class or work, having the right prescription glasses can make a big difference in comfort, confidence, and classroom performance.

Easy Traveling with Transition Lenses

Easy Traveling with Transition Lenses

Summer travel is about packing light, staying flexible, and feeling great. Whether you’re heading to a beachside getaway, a weekend up north, or just out and about enjoying long sunny days in Northern Michigan, one accessory can make your travel experience much easier, Rx transition lenses.

Brand Highlight: LINDBERG

Brand Highlight: LINDBERG

When it comes to eyewear that effortlessly blends form, function, and forward-thinking design, LINDBERG is a brand that stands out. This Danish eyewear collection has redefined what it means to wear glasses—not just as a visual tool, but as a personal statement.

Allergy Season & Your Eyes

Allergy Season & Your Eyes

Spring is in the air—and unfortunately, so is pollen. As trees fill and flowers bloom, many people find themselves dealing with itchy, watery, and irritated eyes. You know how frustrating it can be if you suffer from seasonal allergies. But did you know your...

Location’s

Hours vary by store, please call ahead.

Petoskey

305 East Lake Street

231.348.4730

Traverse City

137 East Front Street

231.946.4730

 Saugatuck

222 Butler Street

269.336.4730