The Latest from Our Blog

Eyewear fashion, news, updates, and more!

Our Blog

From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog. 

Brand Highlight: LINDBERG

Brand Highlight: LINDBERG

When it comes to eyewear that effortlessly blends form, function, and forward-thinking design, LINDBERG is a brand that stands out. This Danish eyewear collection has redefined what it means to wear glasses—not just as a visual tool, but as a personal statement.

Allergy Season & Your Eyes

Allergy Season & Your Eyes

Spring is in the air—and unfortunately, so is pollen. As trees fill and flowers bloom, many people find themselves dealing with itchy, watery, and irritated eyes. You know how frustrating it can be if you suffer from seasonal allergies. But did you know your...

Transition Lenses: The Perfect Eyewear Solution for Changing Fall Light

Transition Lenses: The Perfect Eyewear Solution for Changing Fall Light

As fall rolls in, the days grow shorter, the light becomes softer, and the weather can shift dramatically from sunny mornings to overcast afternoons. This beautiful but unpredictable season creates unique challenges for your eyes, especially when adjusting to varying light conditions. Enter transition lenses, the ideal eyewear solution to seamlessly adapt to the changing light of fall.

Location’s

Hours vary by store, please call ahead.

Petoskey

305 East Lake Street

231.348.4730

Traverse City

137 East Front Street

231.946.4730

 Saugatuck

222 Butler Street

269.336.4730