As the snow blankets the picturesque city of Traverse City, Michigan, a winter wonderland unfolds, offering unique experiences for locals and visitors alike. Discover the excitement of winter with our top three recommendations for must-try activities in this gorgeous northern gem.

Winter Adventures on the Sleeping Bear Dunes

Traverse City’s proximity to the well-known Sleeping Bear Dunes National Lakeshore transforms winter into a snowy playground. Strap on your snowshoes or cross-country skis and explore the extensive trails that wind through snowy forests and dunes. The stunning views of Lake Michigan from the dunes create a mesmerizing winter panorama.

Wine Tasting in a Winter Wonderland

Traverse City is renowned for its vineyards and wineries, and the snow-covered scape adds a unique charm to the wine-tasting experience. Bundle up and embark on a scenic wine tour of the Leelanau Peninsula Wine Trail and Old Mission Peninsula Wine Trail, where you can savor robust reds and crisp whites while enjoying the beauty of snow-laden vineyards. Many wineries offer cozy tasting rooms with crackling fireplaces, creating a warm and inviting atmosphere. Our top pick is Brys Estate Vineyard & Winery.

Downtown Traverse City’s Winter Delights

The downtown Traverse City area boasts winter festivities during the colder months. Explore the boutique shops along Front Street (stop by and visit us!), adorned with twinkling lights and festive decorations. Don’t miss the Traverse City Winter Comedy Arts Festival, featuring a lineup of hilarious performances and interactive art. Warm up with a cup of hot cocoa from one of the local cafes or indulge in sweet treats.

Traverse City transforms into a winter paradise, inviting residents and visitors to revel in the season’s beauty. Whether you’re seeking outdoor adventures, wine tastings surrounded by snow-covered vineyards, or the festive ambiance of downtown, Traverse City offers a winter experience like no other. While visiting downtown, don’t forget to stop by The Sunglass Shoppe and explore our wide variety of unique sunwear and eclectic prescription frames.