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Eyewear fashion, news, updates, and more!

Our Blog

From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog. 

Tips for Selecting New Eyewear

Tips for Selecting New Eyewear

Picking out a new pair of glasses isn't always easy. Whether you are in the market for eyeglasses or sunglasses, here are some tips for selecting new eyewear. What is your face shape? Oval: You should choose frames that are as wide as the broadest part of your face....

Parts of an Eyeglass Frame

Parts of an Eyeglass Frame

Have you ever wondered about your glasses? Learn more about the parts of your eyeglass frames to find out some neat facts. 1. Temple Tips help keep your glasses in place and make them more comfortable to wear. 2. The temples, on the side of the glasses, are also known...

Lens Color Options and What They Mean

Lens Color Options and What They Mean

When sunglass shopping, it is essential to know your lens color options and what they mean. Sunglasses have different tints for a reason, and they aren't based on looks. You can use our color guide below to help you choose which shade is best for you. Sunglass Color...

Are Sunglasses Really That Important?

Are Sunglasses Really That Important?

Wearing sunglasses allows you to represent your flair, your personality, and are a fun accessory, but are sunglasses really that important? Sunglasses are a summer (and winter) staple for me; I wear them all of the time. I love how they protect my eyes, and that I...

5 Benefits of Eyeglasses

5 Benefits of Eyeglasses

If you're having issues with your vision, no doubt, eyeglasses can help you see better, and they've come along way in their style and comfortability. Technology has made them lighter, sturdier, and more fashionable. If you're on the fence between getting contacts or...

Location’s

Hours vary by store, please call ahead.

Petoskey
325 East Lake Street
231.348.4730

Charlevoix
415 Bridge Street
231.547.4730

Traverse City
137 East Front Street
231.946.4730