The Latest from Our Blog

Eyewear fashion, news, updates, and more!

Our Blog

From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog. 

Printable Eyewear Valentine’s Day Cards

Printable Eyewear Valentine’s Day Cards

Valentine's Day is just around the corner, which means we need to start searching for fun Valentine's Day cards for the kids! If you are like us and love everything about Valentine's Day - from bright red eyewear, boxes of chocolates, and conversation hearts - then...

A Guide to Lens Coatings

A Guide to Lens Coatings

When choosing a pair of eyeglasses, what appeals to you most? A certain color frame, a brand you love? Have you ever chosen based on lens colors and coatings? Here's a guide to lens coatings to consider in your selection process for eyeglasses and sunglasses. There...

Digital Eye Strain

Digital Eye Strain

What is Digital Eye Strain?  Digital Eye Strain is a group of eye- and vision-related problems that can occur from too much time on a smart phone, computer, tablet, and e-reader. Many individuals experience eye discomfort when viewing digital screens for too...

Reykjavik Eyewear

Reykjavik Eyewear

Why choose Reykjavik eyewear? If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women.  Iceland...

What are Blue Light Glasses?

What are Blue Light Glasses?

The big question is, what are blue light glasses? If you haven't heard of blue light glasses before, they are eyeglasses that have filtering materials or a special coating on the lenses that block out a portion of blue light that is emitted from digital screens. Did...

Our Favorite Spots in Petoskey

Our Favorite Spots in Petoskey

Located on Lake Michigan's shore, the quaint small town called Petoskey has always had our hearts. Learn from a local, our favorites spots in Petoskey. Petoskey Breakwall: The Petoskey Breakwall is a must-see in Petoskey. A popular hang out for teens and families on...

Location’s

Hours vary by store, please call ahead.

Petoskey

325 East Lake Street

231.348.4730

Charlevoix

415 Bridge Street

231.547.4730

Traverse City

137 East Front Street

231.946.4730

 Saugatuck

131 Mason Street

269.336.4730