The Latest from Our Blog
Eyewear fashion, news, updates, and more!
Our Blog
From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog.
Finding The Perfect Sunglasses For Your Face Shape
With so many choices in brands, shapes, materials, and more, shopping for the ideal pair of sunglasses can be intimidating. One of the top things to consider when shopping is which frames best complement your face shape.
Elevate Your Style with Silhouette Eyewear
We want to introduce one of our newest collections, Silhouette Eyewear. With a focus on sophistication, innovation, and timeless elegance, this collection makes for the perfect go-to shades.
Guide to Sunglasses for Watersports Enthusiasts
Sunglasses are an essential accessory for watersports enthusiasts, offering both style and protection from the sun’s harmful UV rays. With so many brands and styles available, deciding which to choose can be difficult.
How to Properly Clean Your Eyewear
Sunglasses and eyeglasses are essential accessories that enhance our vision and protect our eyes from harmful UV rays. To keep them in good condition, cleaning them regularly is critical.
Ten Things You Should Know About Zeal Sunglasses
Zeal Optics was founded in 1996 in Boulder, Colorado, focusing on making eco-friendly and stylish, high-quality sunglasses.
3 Reasons We Love STATE Optical Co.
STATE Optical Co. stands out from the rest for its unique features, commitment to quality, and impactful mission.
2023 Eyewear Trends to Watch
The new year is an excellent time to refresh your look with a pair of new specs.
Skiing in Northern Michigan
If you want to hit the slopes this winter, head to Northern Michigan, where you’ll find some of the best skiing in the Midwest.
Why You Should Wear Sunglasses in the Winter
Wearing sunglasses in the summer when the sun is at its brightest makes sense. But did you know you should wear sunglasses in the winter too? Even on overcast days? That’s right. You need to protect your eyes with sunglasses 365 days a year.
Location’s
Hours vary by store, please call ahead.
Petoskey
325 East Lake Street
231.348.4730
Charlevoix
415 Bridge Street
231.547.4730
Traverse City
137 East Front Street
231.946.4730
Saugatuck
222 Butler Street
269.336.4730