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Eyewear fashion, news, updates, and more!
Our Blog
From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog.
Activities in Traverse City in the Summer
Traverse City is one of Northern Michigan's larger cities with a small-town vibe. Try out some of these fun activities in Traverse City in the Summer. The Little Fleet: An outdoor food court run by local entrepreneurs, you're sure to find a type of food you'll love in...
9 Things to do Outdoors in Petoskey
Are you looking for ways to get outside and enjoy the outdoors? Here are nine things to do outdoors in Petoskey. Window Shopping: Window shop in Downtown Petoskey, give the store a call and have a personal shopper shop for you and pick up your items curbside.Bike...
Tips for Selecting New Eyewear
Picking out a new pair of glasses isn't always easy. Whether you are in the market for eyeglasses or sunglasses, here are some tips for selecting new eyewear. What is your face shape? Oval: You should choose frames that are as wide as the broadest part of your face....
Parts of an Eyeglass Frame
Have you ever wondered about your glasses? Learn more about the parts of your eyeglass frames to find out some neat facts. 1. Temple Tips help keep your glasses in place and make them more comfortable to wear. 2. The temples, on the side of the glasses, are also known...
Lens Color Options and What They Mean
When sunglass shopping, it is essential to know your lens color options and what they mean. Sunglasses have different tints for a reason, and they aren't based on looks. You can use our color guide below to help you choose which shade is best for you. Sunglass Color...
Are Sunglasses Really That Important?
Wearing sunglasses allows you to represent your flair, your personality, and are a fun accessory, but are sunglasses really that important? Sunglasses are a summer (and winter) staple for me; I wear them all of the time. I love how they protect my eyes, and that I...
5 Benefits of Eyeglasses
If you're having issues with your vision, no doubt, eyeglasses can help you see better, and they've come along way in their style and comfortability. Technology has made them lighter, sturdier, and more fashionable. If you're on the fence between getting contacts or...
Your Eyewear Reflects Your Personal Style
People will stare, make it worth their while. We people-watch consciously and subconsciously. Some people enjoy observing people and their interactions. We all communicate with body language, and we can learn a lot about someone just by watching them. We also tend to...
Location’s
Hours vary by store, please call ahead.
Petoskey
325 East Lake Street
231.348.4730
Charlevoix
415 Bridge Street
231.547.4730
Traverse City
137 East Front Street
231.946.4730
Saugatuck
222 Butler Street
269.336.4730