Saugatuck Grand Opening

Saugatuck Grand Opening

Celebrate the grand opening of the Sunglass Shoppe-Unique Optics in Downtown Saugatuck. The Sunglass Shoppe has opened its fourth location in beautiful Saugatuck to offer spring, summer, and fall visitors exceptional sun wear. You’ll find Maui Jim, Zeal, Ray Ban, Tom Ford, Oakley, Randolph, Tom Davies, and many, many more!

Join the celebration on May 15, 2021, from 12 pm-4 pm for sips, appetizers, and giveaways! Find the party at 131 Mason Street in Downtown Saugatuck.

Digital Eye Strain

Digital Eye Strain

What is Digital Eye Strain? 

Digital Eye Strain is a group of eye- and vision-related problems that can occur from too much time on a smart phone, computer, tablet, and e-reader. Many individuals experience eye discomfort when viewing digital screens for too long. The level of pain increases with the amount of time spent in front of a screen. 

The average worker spends seven hours a day on a computer working from home or in the office. To help alleviate digital eye strain, follow the 20-20-20 rule: Every 20 minutes, take a 20-second break looking at something 20 feet away. This will make a huge difference. More tips follow.

What causes digital eye strain? 

Better question: How do I not suffer from digital eye strain in the first place? Try to avoid looking at digital devices for too long. Reading without pausing to rest will cause stress on the eyes. Driving long distances and other activities involving extended focus will also cause strain on the eyes. Try to stay away from looking directly into the sun, bright lights, or a glare. Having an underlying eye problem, such as dry eyes, can cause the eyes to be strained at times. Believe it or not, being stressed or tired can also cause eye strain, so be sure to relax when possible. Being exposed to dry moving air from a fan, heater, or air conditioning unit doesn’t help, either. 

How to treat digital eye strain

Adjusting your lighting can help diminish the effects of digital eye strain. When watching television, a softly lit room is better for your eyes. Taking breaks by looking away from your screen while working will help the eyes. Limited screen time is important and especially crucial for children, who may not connect extended viewing, eyestrain, and the need to rest their eyes. 

Other tips include the use of artificial teardrops; over-the-counter tear drops can help prevent and treat dry eyes. Improve your space’s air quality by using a humidifier and adjusting the thermostat to reduce blowing air. Avoid smoke from any source. Choosing the right eyewear will help, too. If you need glasses or contacts and work at a computer, consider investing in a pair of blue light glasses specifically made for computer work. 

Benefits of glasses for eye strain

Blue light glasses for eye strain can be helpful so that your eyes don’t have to work so hard through the day. The lenses help your eyes to focus much easier. You can choose a specific lens to reduce eye strain and protect your eyes from fatigue. Blue light glasses are a great option, as they help with glare and can prevent eye stress. 

Tips for reducing eye strain

1. Keep your distance. Position your screen so there is ample distance between your eyes and the screen. 

2. Reduce glare. Reduce the brightness of your screen by checking in the control settings. 

3. Clean your screen. A dust-free, smudge-free screen helps reduce glare. 

4. Increase text size. It’s more comfortable on the eyes and helps reduce strain. 

5. Blink more often. Staring at a screen all day can reduce how often you blink, causing eyes to be dry. Remind yourself to blink, which also helps the eyes refocus. 

6. Take a 20-20-20 break. Every 20 minutes, take a 20-second break looking at something 20 feet away. This can make a huge difference.

What is Digital Eye Strain?
We Heart Eyewear Valentine’s Day Cards

We Heart Eyewear Valentine’s Day Cards

We’re nerds when it comes to eyewear. We geek out when someone talks rims, lenses, nose pads, and temples. Did you know the temple is the long arms on the side of the frame that fits over your ears for a snug fit?

With Valentine’s Day around the corner, we thought it would be fun to share our love for eyewear and create complimentary Valentine’s Day cards for our readers and fans to download. The cards are 4″ x 4″, you can print four to a page, with the option of color or black and white. Sign up for our email newsletter, and we’ll send you the link to download these eight cards as a thank you.

Sunglass Shoppe Unique Optics in Petoskey, Traverse City, and Charlevoix, Michigan
Reykjavik Eyewear

Reykjavik Eyewear

Why choose Reykjavik eyewear? If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women. 

Iceland Inspiration

The inspiration behind these sleek frames with their vibrant hues and rich tones is the beautiful scenery in Iceland. The designs are simple yet elegant. The Icelandic frame designer, Gunnar Gunnarsson, was inspired to build a sleek, bold and confident frame collection after he experienced first-hand the failings of so many spectacle frames. He was inspired to find a better solution.

Hand-Crafted in Italy

The frames are designed in Iceland and hand-crafted in Italy to provide the highest quality. The finer details and craftsmanship make these frames stand out. Each frame is screwless and solder-free, providing a lightweight and hypo-allergenic frame, with custom end tips that provide the wearer with improved comfort. 

Why choose Reykjavik eyewear?  If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women.

If you’re looking for a clean and stylish look, stop into The Sunglass Shoppe and browse our collection. You can’t go wrong with this sleek collection that offers style, comfort, and sophistication. Let the beauty of Iceland inspire you too; It’s a New Year and a new you!

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The Importance of Wearing Sunglasses During the Winter: When it comes to wearing sunglasses, most people think of sunny summer days and warm weather. But summer isn’t the only time of year you should be wearing sunglasses! Here are 3 reasons why wearing sunglasses in the winter is important.

5 Benefits of Eyeglasses: There are a few ways to improve your vision, eyeglasses and contacts being the most popular options. Here are a few benefits of Eyeglasses. 

What are Blue Light Glasses?: The big question is, what are blue light glasses? If you haven’t heard of blue light glasses before, they are eyeglasses with filtering materials or a special coating on the lenses that block out a portion of blue light emitted from digital screens.

Why choose Reykjavik eyewear?  If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women.
Your Eyewear Reflects Your Personal Style

Your Eyewear Reflects Your Personal Style

People will stare, make it worth their while.

We people-watch consciously and subconsciously. Some people enjoy observing people and their interactions. We all communicate with body language, and we can learn a lot about someone just by watching them. We also tend to notice what people are wearing, from their clothing to their eyewear.

Have you ever noticed a person’s eyewear? I can’t help myself, but the first thing I notice is an individual’s eyewear and what it says about them. When we travel to optical trade shows, we make sure we curate eyewear for all of our customer’s specific sizes, colors, and styles. When people come to our stores to shop, we look at facial features and ask many discovery questions, so we can begin suggesting eyewear frames. It is fun to work with different personalities.

Some of our customers want to have something unusual or quirky with bold shapes and striking colors. We find that some individuals wish to that industrial or architectural look with simple, clean lines made from unique materials. Others may want a frame from the American eyewear artisan with a crisp classic look. Some people like that one of a kind bespoke frame, hand-made in London and personalized to their exact measurements, color palette, and personal style.

What’s your style?