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Eyewear fashion, news, updates, and more!
Our Blog
From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog.
Printable Eyewear Valentine’s Day Cards
Valentine's Day is just around the corner, which means we need to start searching for fun Valentine's Day cards for the kids! If you are like us and love everything about Valentine's Day - from bright red eyewear, boxes of chocolates, and conversation hearts - then...
A Guide to Lens Coatings
When choosing a pair of eyeglasses, what appeals to you most? A certain color frame, a brand you love? Have you ever chosen based on lens colors and coatings? Here's a guide to lens coatings to consider in your selection process for eyeglasses and sunglasses. There...
The 411 on Anti-Reflective Coating for Eyeglasses
What is anti-reflective coating, and is it the right choice for you? Keep reading to learn more about anti-reflective glasses, the benefits, and if it's the right fit for you and your lenses. What is an anti-reflective coating? Anti-reflective...
Digital Eye Strain
What is Digital Eye Strain? Digital Eye Strain is a group of eye- and vision-related problems that can occur from too much time on a smart phone, computer, tablet, and e-reader. Many individuals experience eye discomfort when viewing digital screens for too...
We Heart Eyewear Valentine’s Day Cards
We’re nerds when it comes to eyewear. We geek out when someone talks rims, lenses, nose pads, and temples. Did you know the temple is the long arms on the side of the frame that fits over your ears for a snug fit? With Valentine’s Day around the corner, we thought it...
Reykjavik Eyewear
Why choose Reykjavik eyewear? If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women. Iceland...
The Importance of Wearing Sunglasses During the Winter
You may not see as many people wearing sunglasses in the winter as you do in the summer, but sunglasses protect your eyes year-round. Don’t forget, the sun reflects off the snow and ice too. When it comes to wearing sunglasses, most people think of sunny summer days...
What are Blue Light Glasses?
The big question is, what are blue light glasses? If you haven't heard of blue light glasses before, they are eyeglasses that have filtering materials or a special coating on the lenses that block out a portion of blue light that is emitted from digital screens. Did...
Our Favorite Spots in Petoskey
Located on Lake Michigan's shore, the quaint small town called Petoskey has always had our hearts. Learn from a local, our favorites spots in Petoskey. Petoskey Breakwall: The Petoskey Breakwall is a must-see in Petoskey. A popular hang out for teens and families on...
Location’s
Hours vary by store, please call ahead.
Petoskey
325 East Lake Street
231.348.4730
Charlevoix
415 Bridge Street
231.547.4730
Traverse City
137 East Front Street
231.946.4730
Saugatuck
222 Butler Street
269.336.4730