The Latest from Our Blog

Eyewear fashion, news, updates, and more!

Our Blog

From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog. 

Our Favorite Spots in Petoskey

Our Favorite Spots in Petoskey

Located on Lake Michigan's shore, the quaint small town called Petoskey has always had our hearts. Learn from a local, our favorites spots in Petoskey. Petoskey Breakwall: The Petoskey Breakwall is a must-see in Petoskey. A popular hang out for teens and families on...

Fall in Northern Michigan

Fall in Northern Michigan

The leaves are quickly changing colors, the air is cool, and the days are shorter; it's officially fall in Northern Michigan. There are many things to do in Petoskey, Charlevoix, Traverse City, and the surrounding cities during the cooler fall months. Here are a few...

Our Favorites Spots in Charlevoix

Our Favorites Spots in Charlevoix

Northern Michigan has so many cute little towns, unique shops, and great local restaurants. So it's hard to choose our favorite spots in Charlevoix, but we'll do our best! Charlevoix South Pier Light Station: A great view on the water or from the shore, the Charlevoix...

Northern Michigan Fall Activities

Northern Michigan Fall Activities

It's now September, the weather has cooled off, and that means you need some Northern Michigan Fall Activities to enjoy! Fall Color Tour: Grab your camera and hop in the car with your family or friends to check out Northern Michigan's Fall colors. If you're traveling...

Eyewear Trends for 2020

Eyewear Trends for 2020

Eyewear trends are continually changing, and we love staying in style and trying out the newest frames, here's the latest on eyewear trends for 2020. Rimless Glasses: Rimless glasses are great for minimalists. The glasses come in various shapes, from rectangles to...

The Best Sights in Petoskey

The Best Sights in Petoskey

Put on a pair of shades, because we are about to share with you, the best sights in Petoskey. If you're in Petoskey, there are lots of beautiful sites to see but if you're crunched for time, here's 4 you don't want to miss. The Petoskey Breakwall: On a day where the...

The Best Foods for Healthy Eyes

The Best Foods for Healthy Eyes

When we're talking nutrients for the eyes, the following nutrients like lutein, omega 3, vitamin C, and a few others, are good for healthy eyes. But in what foods can we find these vitamins and nutrients? We can get many different vitamins and nutrients from foods...

Ways to Take Care of Your Eyes

Ways to Take Care of Your Eyes

Preventative eye care is important. There are many ways to take care of your eyes, some that you might already be doing. If not, it may be time to start. Eat Healthy Food: Your eyes need vitamins and nutrients to stay healthy. Including lutein, zeaxanthin, vitamins A,...

Charlevoix in the Summer

Charlevoix in the Summer

If you want a great place to visit, visit Charlevoix in the summer. A little Northern Michigan town with lots to offer. Charlevoix, Michigan is a beautiful town in Northern Michigan located on Lake Michigan, Round Lake, and Lake Charlevoix. A lake town with a list of...

Location’s

Hours vary by store, please call ahead.

Petoskey

325 East Lake Street

231.348.4730

Charlevoix

415 Bridge Street

231.547.4730

Traverse City

137 East Front Street

231.946.4730

 Saugatuck

222 Butler Street

269.336.4730