The Latest from Our Blog
Eyewear fashion, news, updates, and more!
Our Blog
From where to visit in Northern Michigan to the latest eyewear trends, we have it all on our Seen and Be Seen Blog.
We Heart Eyewear Valentine’s Day Cards
We’re nerds when it comes to eyewear. We geek out when someone talks rims, lenses, nose pads, and temples. Did you know the temple is the long arms on the side of the frame that fits over your ears for a snug fit? With Valentine’s Day around the corner, we thought it...
Reykjavik Eyewear
Why choose Reykjavik eyewear? If you’re looking for comfort, strength, and style, Reykjavik is a great selection. Reykjavik Black Label frames are made from the highest quality titanium and are available in a wide range of shapes for men and women. Iceland...
The Importance of Wearing Sunglasses During the Winter
You may not see as many people wearing sunglasses in the winter as you do in the summer, but sunglasses protect your eyes year-round. Don’t forget, the sun reflects off the snow and ice too. When it comes to wearing sunglasses, most people think of sunny summer days...
What are Blue Light Glasses?
The big question is, what are blue light glasses? If you haven't heard of blue light glasses before, they are eyeglasses that have filtering materials or a special coating on the lenses that block out a portion of blue light that is emitted from digital screens. Did...
Our Favorite Spots in Petoskey
Located on Lake Michigan's shore, the quaint small town called Petoskey has always had our hearts. Learn from a local, our favorites spots in Petoskey. Petoskey Breakwall: The Petoskey Breakwall is a must-see in Petoskey. A popular hang out for teens and families on...
Fall in Northern Michigan
The leaves are quickly changing colors, the air is cool, and the days are shorter; it's officially fall in Northern Michigan. There are many things to do in Petoskey, Charlevoix, Traverse City, and the surrounding cities during the cooler fall months. Here are a few...
Our Favorites Spots in Charlevoix
Northern Michigan has so many cute little towns, unique shops, and great local restaurants. So it's hard to choose our favorite spots in Charlevoix, but we'll do our best! Charlevoix South Pier Light Station: A great view on the water or from the shore, the Charlevoix...
Northern Michigan Fall Activities
It's now September, the weather has cooled off, and that means you need some Northern Michigan Fall Activities to enjoy! Fall Color Tour: Grab your camera and hop in the car with your family or friends to check out Northern Michigan's Fall colors. If you're traveling...
Eyewear Trends for 2020
Eyewear trends are continually changing, and we love staying in style and trying out the newest frames, here's the latest on eyewear trends for 2020. Rimless Glasses: Rimless glasses are great for minimalists. The glasses come in various shapes, from rectangles to...
Location’s
Hours vary by store, please call ahead.
Petoskey
305 East Lake Street
231.348.4730
Traverse City
137 East Front Street
231.946.4730
Saugatuck
222 Butler Street
269.336.4730